Cutlers Hardware

Cutlers Hardware had a strong reputation in-store but lacked a clear identity online. Their branding felt inconsistent, and they didn’t have a solid direction for how they wanted to present themselves. That’s where I came in.

Before

Before working together, Cutlers Hardware had no cohesive brand identity. Their logo was outdated, and their online presence didn’t fully reflect their expertise and history. Without a strong visual identity, their social media and marketing efforts lacked impact.

After

I designed a fresh, modern logo that better represented their brand while still honoring their roots. Beyond that, I helped define their brand identity—shaping a clear, consistent look and feel that could be applied across social media, marketing materials, and beyond. With a refined aesthetic and stronger brand direction, Cutlers Hardware now has the foundation to grow their presence with confidence.

Branded Colour Pallete

Rio's Takeaway

From scattered posts to strategic engagement—how we helped Rio’s Takeaway build a stronger Instagram presence.

Before

Rio’s Takeaway had an Instagram presence but lacked a consistent look and engagement strategy. Stories were rarely used, and posts felt random, leading to low interaction. Without a clear plan, they weren’t reaching their full potential online.

After

After implementing a clear Instagram strategy, Rio’s Takeaway saw a 50% increase in story engagement and a 30% boost in overall story views. Themed posts about Italian pizza added personality to their feed, while branded review carousels built trust with customers. With a more engaging and consistent presence, Rio’s is now connecting better with their audience and standing out online.

Sample Work:

Sample Story Posts

Sample Feed Posts

Branded Colour Pallete